“Charming home with lots of potential.” Translation? Outdated and overpriced 😅
Your listing description matters. A lot. It’s your first impression online, and in a market where buyers are scrolling fast, you’ve got seconds to stand out.
Here’s what works:
-
Focus on upgrades and benefits, not just features
-
Highlight what makes the home feel good—light, layout, flow ☀️
-
Use keywords buyers are searching for (think “home office” or “updated kitchen”)
-
Don’t oversell. Nobody wants to walk into a “spacious” closet they can’t turn around in
📝 Great listings create vision. They make buyers say, “I can see myself here.”
Want a listing description that actually gets clicks? I write them like it’s my job—because it is.