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Is Your Listing Description Attracting Buyers?

“Charming home with lots of potential.” Translation? Outdated and overpriced 😅

Your listing description matters. A lot. It’s your first impression online, and in a market where buyers are scrolling fast, you’ve got seconds to stand out.

Here’s what works:

  • Focus on upgrades and benefits, not just features

  • Highlight what makes the home feel good—light, layout, flow ☀️

  • Use keywords buyers are searching for (think “home office” or “updated kitchen”)

  • Don’t oversell. Nobody wants to walk into a “spacious” closet they can’t turn around in

📝 Great listings create vision. They make buyers say, “I can see myself here.”

Want a listing description that actually gets clicks? I write them like it’s my job—because it is.

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